Anatomy of Typefaces

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Booklet Design Research

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To gain inspiration for my booklet designs, I looked at examples of booklets with interesting features creating a mood board of images: The first three of designs use a selective 2 or 3 colour palette. By limiting colour continuity can be achieved and an understated visual appeal. These designs also feature large titles that span almost an entire page, which, in the case of my booklet, would allow me to display the typefaces clearly to the reader. The fourth image uses diagonal text boxes and titles that follow a perpendicular pattern. By rotating the text interest can be added, but it is important not to repeat it too often as it could become a gimmick. A few of the examples use black type over just a plain white page, limited the text to smaller segments, thus, using the white space to make the design minimalist. A couple of the booklets use contrasting page colours using a black background and then a white on the other side, this segregates the information but still k...
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Design development using research and existing design

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Using my previous design alongside my booklet design research, I decided to expand on my grid design with more interesting features. Front Page: Keeping the overall design the same, I chose to put the 'TYPE' feature on a 25 degree angle with the grey box following the same line. Page 2 and 3: I wanted to use the contents and introduction pages to be more creative with the design as they have less content on each page. Using some of my inspiration, I made the contents page numbers oversized and mixed the fonts using the specified typefaces. I again wanted to put both pages on an angle making sure they both follow the same -25 degrees. I rearranged the original introduction page with the R design elements set in a perpendicular line to the angle of the body copy. I decided to use grey lines to add to the aesthetic and accentuate the angle of the text. It also acts as a separator from the title and body copy. Page 3 and 4: When looking at my original des...
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