Anatomy of Typefaces

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Booklet Design Research

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To gain inspiration for my booklet designs, I looked at examples of booklets with interesting features creating a mood board of images: The first three of designs use a selective 2 or 3 colour palette. By limiting colour continuity can be achieved and an understated visual appeal. These designs also feature large titles that span almost an entire page, which, in the case of my booklet, would allow me to display the typefaces clearly to the reader. The fourth image uses diagonal text boxes and titles that follow a perpendicular pattern. By rotating the text interest can be added, but it is important not to repeat it too often as it could become a gimmick. A few of the examples use black type over just a plain white page, limited the text to smaller segments, thus, using the white space to make the design minimalist. A couple of the booklets use contrasting page colours using a black background and then a white on the other side, this segregates the information but still k...
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Using Textures in Illustrator

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Illustrator is known for its vector designs, which are often two dimensional with a smooth and clean finish. In this lesson, we learnt how to add depth to a vector design using image textures and grains. To create this scene, I began by creating the background with a gradient to make the sky more dynamic and give the appearance of depth with the horizon whiter. Next, I created the mountains with a simple triangle shape, just duplicating the shape and resizing it each time to give variation. To form a colour palette for the design, it was suggested that we use the Swatch Library to find collections of swatches with different themes and uses. For this design, I chose the landscape theme, selecting colours with an interesting purple tone to match a desert theme. To give a softer edge to the mountains it was suggested, similar to the swatch library, to select a brush stroke to edit the outline of the shape, breaking the clean line. To add depth, a mountain was duplicated to create a...
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Imitating Wood Cut Art

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A useful illustration technique to create a traditional feel to artwork is to replicate Wood/Lino cut printing. Using black fine-liners in varying point sizes a wood cut design can be achieved by focusing on light and shadow to create depth and detail. Using 0.05, 0.2, 0.4 and 0.8 fine-liners, I created an orchard design for my project client Somerset Cider Brandy Company. Using my own photograph as an image reference, I drew a pencil design adding in the details of where the heavier and lighter black lines will be added. Once the design was completed in ink, it was scanned into Photoshop, with the contrast and brightness adjusted to give a bold black stroke to the line art. From here, the design was turned into an old packing sticker or logo for the brand. For the first design, using the Duotone mode, I changed the black line art to a deep green to reflect the Somerset landscape and green of the orchard. This also gives a more traditional feel. Next, I added typography a mix...
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