Anatomy of Typefaces

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Booklet Design Research

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To gain inspiration for my booklet designs, I looked at examples of booklets with interesting features creating a mood board of images: The first three of designs use a selective 2 or 3 colour palette. By limiting colour continuity can be achieved and an understated visual appeal. These designs also feature large titles that span almost an entire page, which, in the case of my booklet, would allow me to display the typefaces clearly to the reader. The fourth image uses diagonal text boxes and titles that follow a perpendicular pattern. By rotating the text interest can be added, but it is important not to repeat it too often as it could become a gimmick. A few of the examples use black type over just a plain white page, limited the text to smaller segments, thus, using the white space to make the design minimalist. A couple of the booklets use contrasting page colours using a black background and then a white on the other side, this segregates the information but still k...
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Baskerville Body Copy

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Introduction: Baskerville is a transitional typeface developed in the early age of typography. It is known for its high contrast forms and finer serifs, with both positive and negative responses, garnering it a controversial type at the time of release. Designed by John Baskerville, it embodies his desire for proportion and a softer yet geometric edge. It is most commonly used as body copy for its larger x-height and higher readability, noticeably on the Kindle Paper white and in literature including The Holy Bible, James Joyce’s Ulysees and Milton’s Paradise lost. But is also a strong competitor in display types also seen in Hollywood and logo designs. The type remains as a popular book face with its suitability anchored in its legibility and beauty giving any work an air of elegance and debonair. History: Baskerville dates back as far as 1754 and was the work of printer John Baskerville. Baskerville, at the time a servant, was a keen calligrapher and was recognised fo...
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Menu Design Using Stylesheets

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Using a supplied type-spec, I created a menu design using stylesheets to make the process quick and efficient. Using given typefaces, point sizes and colours, I created a simple design using centred text to fit a higher class style that matches the elegant script type of the byline. Once the first menu design was created, I decided to create a design using the same content but changing the colours and typefaces. I chose to make the design more fun using brighter colours and to give a different feel to the restaurant using a left alignment layout.
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