Type and Image

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Often when creating designs commissioned by a company, a designer is restricted by what images and fonts they are approved to work with. This compels the designer to explore interesting use of colour, scale and layout to create an eye-catching and successful design within the company's parameters. To get into this mindset, with only font, colour and layout available to change, we were given the task of creating a CD cover with the main image, band name and album title randomised. This provided an interesting challenge of creating a coherent design and forming a relationship between each element despite each aspect being completely disconnected. 



Our next task was to connect pre-prepared quotes and Black and White images together, to tell the story of the person in the photograph. The applicable nature of the quotes gave options as to the feeling of the design; whether the content is comedic or thought provoking. This aspect paired with the expressions of the people in the images meant that the designer could have a lot of control of the message of the design. Therefore, again using type, colour and layout we were free to create relationships with the quotes and the photographs telling a different story each time.




Finally, we were tested in the opposite order, this time we were to create the font, colour and layout for a narrative text of our choice before considering any images and by only following a small description of each title. This meant that we were able to use our full imagination, without the constriction of images, to tell the story of the text. Once these were created, however, we were then tasked with adding a photo to the background to see how the designs can still be applied as they were on the blank page. This forced me to make small changes to the designs to fit these separate aspects together but in most cases the fonts and scales stayed the same.




 - A Supernatural Thriller - 




- A Future Utopia - 



- A Doomed Victorian Romance -

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