Traditional Medium Experimentation: Charcoal

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As the third medium to experiment with, I used Charcoal pencils. These give a dark black line and high contrast whilst keeping the same texture as oil pastel. This gives them a traditional yet abstract feel. However, as these are charcoals in a pencil form, they have a sharp point forming smaller strokes than the larger oil pastels, allowing for more detail to be added. The monotone element of the medium allows for more emphasis on tone and light rather than colour. The black and white also provides a more edgy aesthetic with a modern industrial feel, a bit more removed from the countryside setting of the distillery. The monotone nature of the medium also allows for the editing techniques learnt in the 'wood cut' lesson, using the 'duotone' tools to edit the colour of the entire piece. In the example below, I used a red monotone to give a printed feel and colourful impact.

This is perhaps the most removed medium from the current style of the Somerset Cider Brandy Company but if used with relevant imagery can modernise and keep the brand's values.




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