Possible Expansion of the Brand

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Whilst re-designing their packaging, research was undertaken into other possible packaging ideas or products that could expand the brand, for instance if working with beer, a multipack design. However, the Somerset Cider Brandy is sold in ages rather than flavours, meaning a multipack would provide the same product varying only in the age it was matured. Commonly, brandy is given as gifts, therefore, my research focused on current gift sets of other brands, to gain inspiration.



My research led me to gift sets with the brandy sold alongside branded glasses. Thus, I began designing a special gift set with this in mind. I chose to design this using the most expensive 15 year old brandy, as this would be the most appropriate at as gift, however, this could be used across all ages. The box design is very similar to the original, the only difference being the doubled width, making room for the glasses. A window was added to allow the glasses to be seen by the customer, the panel framed by the apple and leaf illustration. To brand the glasses, this illustration was added to the base of the brandy glass. In manufacture, this could be transferred to the surface of  the glass or for a higher quality finish, etched or engraved.



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