Final Poster Designs

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Previously, I completed the poster designs for Baskerville and Gill Sans, experimenting with colour schemes and selecting the final house style for the posters. Following on from this, I began working on the Mistral and American Typewriter Posters, focusing on the letterforms of their initials and creating designs in the same style. For each design, I decided to alter the lower playbill style information bar, alternating between different layouts to create different styles. By doing this, I was able to present their different characters, for example Gill Sans uses a geometric style with justified text and boxy approach, whereas, American Typewriter utilises different orientations of text to appeal to the more decorative slab serif style.
The challenge of the posters was to create four separate colour schemes that can be displayed together yet are still powerful apart. I used the 'colour guide' tool in Adobe Illustrator and colour theory to connect the four main background colours, starting with the green Gill Sans, purple American Typewriter and pink Baskerville. It was difficult to find a colour palette for the Mistral poster. Using the pentagram orientation, I realised I needed an orange or yellow tone to contrast and compliment the other colours, opting for an orange as the colour is darker and would allow for white text to be read more easily. 
I have also added the 'Type Society' logo to each poster, presenting the commissioner of the pieces but also connecting them to the booklet. I decided to place this in the top right corner of each as it allowed the placement of the logo constant throughout the set. I extended the line above society to the top of the page to give the logo a grounding on the page rather than just floating. 

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