Initial Mind Map and Mood Board of Ideas

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To begin forming my initial design ideas, I began searching for imagery related to the Somerset Cider Brandy Company and their products themselves. Being an apple cider brandy rather than a more conventional grape brandy, apples will be important in the design, informing the buyer of the origin of the product. To gain more inspiration from the brand, I perused the images on their website, specifically their location, equipment and process to find more obscure imagery that connotes the brand. Reading on their website, they are proud of their copper distiller, oak barrels to age the alcohol and vast orchard. The location is also a possible concept for the designs, specifically the tree on top of Burrow Hill, a distinctive image that acts as the icon of the area. 
Using this Mood Board, I created small illustrations of ideas and concepts. From here I will form more comprehensive thumbnail ideas based on these images and explore both graphic and traditional illustration techniques.


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