Integrated Type

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Commonly in Graphic Design type is placed over designs with little to no interaction with the design or image beneath. For this task, we looked at integrated type, designs in which the type interact with the image and environment around it. Given a selection of dynamic photos to work with, we began experimenting with integrated type using Photoshop and Illustrator. This first design we were asked to choose an image and make a design of our choice. Using this image of the dancer, I decided to use the space around her following the shape she has created. I first included the letter 'D', as the shape suited her form and links to 'dance'. Choosing a script font, I found a character with an exaggerated and elegant form that had more interesting elements. Rasterising the type in Photoshop I was able to erase sections to give the impression she was circled by the letter. Beneath the fabric, I used a slightly opaque eraser to remove some of the letter but not all, giving the impression of the transparent material infant of the letter.


The next task was the same principle only we were given three briefs. The first was to create a poster for the New York City Ballet. Again, selecting from the provided images, I used a symmetrical image of a ballet dancer. Using their shapes as inspiration, I staggered the type in front and behind the dancers, tilting the type to the right and left following the direction of the dancers. Using the 'rise' warp tool I tilted the type to give a dynamic shape. Similar to the first design, I rasterised the text and erased the sections of the design to give different effects. For example, I erased sections of characters to interact with her body, specifically her legs through the loops of the 'b' and 'l's' in 'ballet'. To create hierarchy and separate the two columns of type, I altered the opacity of the white to make 'city ballet' brighter. I chose to include the information of the poster in the bottom centre, so not to distract from the other type. Overall, the design is made more unique and interesting through incorporated type, rather that type placed in front of the image.


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